Middle Finger
index-index — trespassing
2021

Product Development, Course Work

Experimental eCommerce experience designed for a summative project where our group was tasked to launch a fashion brand.

The brand name was index-index. Our group decided to explore sportswear and office attire and the way we approached the design ethos was to deconstruct these two different categories of clothing into elements: fabrics, notions, silhouettes, function, etc. When organized into sets of elements, it becomes index-index, a metaphor for presenting two sets of different categories as the same.

The website had to reflect the brand ethos, specifically the corporate element. What if the web experience was like the viewer gained unrestricted access to an employees computer by accident?

︎ Figma